Naoto Kuji

Naoto Kuji

Naoto Kuji, a principal of IP*SEVA, is an international intellectual property expert based in Tokyo, Japan. He holds a Master of Law degree from the Gakushuin University, Tokyo.

On April 18, 2023, Mr. Kuji received the Intellectual Property Achievement Award by the Minister of Economy, Trade and Industry, which is presented annually by the Ministry of Economy, Trade, and Industry and the Japan Patent Office to individuals and companies that have contributed to the development, dissemination, and enlightenment of intellectual property systems.  Mr. Kuji was the only  individual who received this award in 2023. Please refer to

From 2000 to 2012, Mr. Kuji was the general manager of the IP division of Honda Motor Co., Ltd. As a general manager, his responsibilities included global IP strategic development and management of the patent portfolio and licensing activities of the Honda companies.

In 2005 Mr. Kuji served as the president of Japan Intellectual Property Association (JIPA).

From 2012 to 2022, Mr. Kuji was the executive managing director of JIPA, and now he is the executive advisor of JIPA.
Mr. Kuji’s special focus is on IP strategy. He proposed several revisions of the Patent law and the Unfair Competition Prevention Law to the Japanese Ministry of Economy, Trade and Industry, the Japan Patent Office, and the Cabinet IP Strategy Headquarters of the Japanese Government. Many of these proposals were accepted.

In 2007 he developed and proposed the concept of Green Technology Transfer Program to promote broad diffusion of sustainable energy and environmental technologies through voluntary intellectual property and technology licensing. The proposal was accepted by WIPO and is now being implemented as WIPO GREEN.

Mr. Kuji is/was a director of many IP organizations of Japan such as AIPPI Japan, LES Japan, IPAJ (Association of university officials), JAPIO (Information agency), IIPPF (Anti-Counterfeit organization), and PAPC (Data agency) and is a core committee member of WIPO GREEN.

In many countries, Mr. Kuji is a frequent lecturer in conferences, symposia, seminars and workshops in a wide range of IP related topics including innovation.

Language skills: Japanese, English (fluent)

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